IT/Telecoms

Pinterest ‘P’ campaign stimulates users

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Nearly half a billion people who search monthly for things on Pinterest, are being turned to buyers, thanks to the social’s latest ad campaign running on social-media platforms such as LinkedIn.

The ad campaign, titled The P is for Performance, recreates scenes from action-based movies such as “Indiana Jones” using an old-school, Alfred Hitchcock rear projection style of filmmaking.  

“It’s a literal takedown of doing something high-performance,” said Xanthe Wells, vice president of global creative at Pinterest, who joined the company in 2022, and then built its internal creative team, similar to the way she built Google’s team.

Directed by Tim Godsall and supported by voice actor Corey Burton, the four creatives feature two over-the-top heroines dodging dangers while discussing how advertisers crave a performance-based platform that can increase conversion rates and traffic.

The spots titled “Car Chase,” “Snowmobile,” “Train” and “Volcano” will run through April 30 across paid social, search, programmatic and trade publication channels in the U.S., U.K., and AU before entering other markets worldwide later this year.

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