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Stanbic IBTC unveils new version of app to boost digital banking Share

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, unveiled a new version of its mobile app last week to optimise and simplify digital banking for business owners. Omolara Osunsoko, head of partnerships at Stanbic IBTC Bank said in her opening remark that the enhanced mobile app offered a range of new features. “The solutions added to the app will help business owners transact whilst on the go. This cutting-edge offering exemplifies our dedication to innovation, convenience and growth in our digital space. It underscores our promise to continually enhance our services,” she said. According to Osunsoko, the enhanced mobile...

TikTok expands media brand safety

According to a report by Mediapost, social video sharing app, TikTok is continuing to expand its partnership with global measurement platform Integral Ad Science (IAS) by offering brand-safety services to an additional 11 countries and including new products intended to help advertisers on the app simplify campaign measurement while avoiding a wider range of content unsuitable to their brand. Integral Ad Science says the third-party reporting solution it is bringing to TikTok includes Category Exclusion and Vertical Sensitivity, which aim to ensure that ad campaigns appear next to suitable content aligned to the new segments available within TikTok Ads Manager -- covering...

Interswitch kicks off InterswitchSPAK Nigeria 6.0

A call to register for this year's edition of the annual National Science Competition, InterswitchSPAK, has been announced, with a significant boost in prize monies and added incentives for more participants. Interswitch, Africa's leading digital payment and commerce company, sponsor of the competition made the announcement in a statement. The competition, a Corporate Social Responsibility (CSR) initiative of the Interswitch Group, now in its 6th edition in Nigeria (and 5th edition in Kenya, where it also runs) aims to foster interest in Science, Technology, Engineering, and Mathematics (STEM) subjects among senior secondary school students across the country. Schools in Nigeria can now...
Features/ Opinions

With ad budgets tightening, PR must prove its worth

For many B2B brands, advertising is a luxury in the current economic climate. Budgets are tight, and few can afford to make big outlays on campaigns in the coming months. Yet businesses still need to increase their brand awareness to sustain sales and growth, and it would be a mistake to go dark in the way some companies did during the Covid-19 pandemic. Indeed, research from the B2B Institute suggests that a lack of awareness is the biggest barrier to B2B brands acquiring new customers. It is therefore crucial that, when advertising budgets are squeezed, other channels can clearly demonstrate...

Adesola Adeduntan’s led FirstBank: 130 years of enabling success

In a country with short-lived corporate excellence and a handful of centenary companies, hitting 130 years is undoubtedly a significant milestone for Nigeria’s premier financial institution, FirstBank. Experience, they say, comes with age. Nothing else aptly defines the consistent growth of First Bank of Nigeria Limited (FirstBank) and its consistent reinvention as the conscience of corporate Nigeria in the face of rising competition from traditional and other shadow banking brands. Not many living Nigerians can list a single other existing Nigerian company founded in 1894, long before modern Nigeria was created. But FirstBank has not only survived the long 13...
Features/ Opinions

Gambling & Betting: The New Trend in Nigeria

It's no longer news that, betting, gambling and gaming has become so popular in Nigeria to an extend that, the state of gambling has become worrisome. In fact, prior to now, gambling has existed in Nigeria but was viewed as an antisocial activity and was actively discouraged by parents and religious bodies. On the other hand, the advent of online betting has drastically contributed to the raise of gambling in the country. In fact, online betting has continued to grow in Nigeria and more betting companies have emerged in the country such as, Bet9ja, 1xBet, BetKing, BetWinner, N1Bet, Parimatch, 22bet,...
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