Industry News

MediaFuse-Dentsu Nigeria marks 10 years of revolutionising the advertising landscape


MediaFuse-Dentsu Nigeria, a leading integrated marketing communications network, marked a decade of driving innovation and growth for its clients in the dynamic Nigerian market.

The momentous occasion coincided with the Dentsu Africa regional conference which brought together industry leaders, visionaries, and changemakers to explore the evolving marketing landscape and unlock future opportunities for the African continent.

The celebration, at Mariott Hotel, Ikeja, Lagos reflected a playful wink at MediaFuse-Dentsu’s penchant for turning the ordinary into extraordinary.

Laughter hung heavy in the air, fuelled by captivating cocktails and an endless buffet of culinary delights. Clients, partners, journalists, and media owners mingled freely, swapping stories of successful campaigns.

In attendance were the Director General of the Advertising Regulatory Council, Dr Lekan Fadolapo; Chief Executive Officer of dentsu Europe, Middle East and Africa, Andre Andrade; the CEO of Dentsu Africa, Dawn Rowlands; the dentsu EMEA CFO, Helena Gamez, as well as representatives from global media channels like Google, TikTok, and Meta, business partners, clients, members of the media and other stakeholders in the industry.

The ceremony also witnessed some members of staff bagging the Long-Service Award. They are the Managing Director of Carat Nigeria, Igwe Okeke; the General Manager of Dentsu Agyle, Marian Ogaziechi; the Chief Operating Officer of dentsu X Nigeria, Kemi Alegbeleye; Group Head of Media, Saidi Odefunsho; Senior Media Planning Manager, Fidelia Igwe; Senior Digital Compliance Executive, Teresa Oluwatona; Associate IT Director, Roberta Edu, and a deputy manager, George Odibeli.

Recall that MediaFuse started operations on January 6, 2014, before Dentsu bought equity in the firm in August 2014, making MediaFuse, which was founded by Emeka Okeke, the first to attract foreign direct investment in equity participation, active board representation, management, and full integration with a global network in Nigeria.

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