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Joke Silva, Adebola Williams, others for D’Agyle 2024 Masterclass at UNILAG

Credit: Dentsu Agyle Nigeria

Dentsu Agyle Nigeria, a prominent integrated marketing, media buying/investment, entertainment and production agency, is thrilled to unveil speakers and panellists for its one-day masterclass for students of the University of Lagos.

Organisers of the masterclass noted that the event is curated for young female undergraduates and postgraduate students in mass communication and theatre arts departments, self-starters and entrepreneurs to enlighten and empower them to become the next generation executives in the media and marketing communication industry.

The star-studded masterclass, themed, ‘Women leading change – Empowering the next generation of marketing and creative mavericks’, will be headlined by the iconic Nigerian actress and entrepreneur, Joke Silva and Adebola Williams Marketing Director of Promasidor who are the  keynote speakers.

Also, General Manager, Dentsu Agyle Nigeria, Marian Ogaziechi, and Producer and Advertising Executive, Faith Adepoju, will be facilitating masterclass sessions on digital, social media and advertising.

These leading personalities in the media and advertising industry will be discussing current trends in media, content, and monetisation at the symposium holding at the Theatre Hall, Department of Creative Arts, UNILAG on Friday, April 12, 2024 and will be hosted by Tomike Adeoye.

Other professionals that will be speaking are Managing Director, TVC Entertainment, Morayo Afolabi-Brown; Actress and Content Creator, Adenibuyan Olubamike; Founder, Africa International Film Festival, Chioma Ude; Country Manager Disney, Ochuko Adebayo; and Industry Manager, Google, Damilola Abodunrin.

Panellists who will be dissecting current trends in media are Country Manager, MTV Base, Akintude Bada; Executive Director, DSTV Media Sales, Doris Ohanugo; Portfolio Manager Premium, Nigerian Breweries, Maria Shadeko; Managing Director, Loatsad Promomedia; and Chief Commercial Officer, News Central TV, Rosemary Egabor.

Ogaziechi explained further that the masterclass would equip UNILAG students with the knowledge and skills needed to thrive in the competitive media and marketing landscape.

“This event will provide UNILAG students with a unique opportunity to gain insights and knowledge from a highly respected figure in the Nigerian entertainment industry,” Ogaziechi said.

“We are incredibly honoured to have Joke Silva as the keynote speaker for our Dentsu Agyle Masterclass at UNILAG. Joke Silva, a multi-award-winning actress, producer, and director, will share her vast experience in the creative sector, offering invaluable advice on navigating the ever-evolving world of media and marketing.

“Her illustrious career and dedication to her craft are an inspiration to many, and we are confident that her insights will be immensely valuable to our future generation of marketing and media professionals.”

As part of the programme, 10 participants would be given a few minutes to sell their business ideas using the knowledge gained from the masterclass.

The contest would see the Diamond winner going home with N600,000 cash prize and six months of internship, the Platinum winner would get N400,000 cash prize plus three months of internship, the Gold winner, N500,000 (Tomike Prize); the Silver winner N350,000 and the Bronze winner, N250,000 cash price.

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