Industry News

Dufil Prima appoints Chain Reactions Africa as strategic partner

By Ayodeji Babatunde

Dufil Prima Foods Limited, producer of Nigeria’s most loved noodle brand, Indomie Instant Noodles has appointed Chain Reactions Africa as its new strategic consultant and public relations partner.

The partnership is aimed to first consolidate indomies noodles’ market leadership and Forester emotional connection with consumers as well as support the brand’s mission to delivering exceptional products to Nigerian consumers.

Speaking on the appointment, Israel Jaiye Opayemi, chief strategist, Chain Reactions Africa said, “We are excited at potential and market impact of this new engagement as we look forward to exceeding expectation and delivering unparalleled result for our esteemed client.”

Dufil is the leading noodle brand, Indomie Instant Noodles. Through consistent backward integration efforts over the past decade, Dufil has established itself as the leader in the instant noodles category.

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