By Tunji Faleye
10by10 Styles, a subsidiary of Asia Africa Investment and Consulting and a prominent Japanese enterprise, has named Idara Udoh as its new Marketing Manager for West Africa. Idara, a business specialist, will spearhead brand-building and expansion efforts in key markets across the region, with a focus on Nigeria and Liberia. Her role includes enhancing brand visibility and awareness for both new and growing businesses.
Previously, Idara served as the Business Development Manager at Asia Africa Investment and Consulting, where she played a pivotal role in promoting new products through robust marketing and advertising campaigns. She also identified new markets and future business opportunities, while implementing strategies to reduce material waste and unnecessary costs.
Before joining Asia Africa Investment and Consulting, Idara served as a Brand Strategist at Maxxconnection Limited, where she devised and evaluated data collection methods and procedures, such as surveys, opinion polls, and questionnaires. She conducted research on consumer opinions and marketing strategies, collaborating with various professionals to develop and implement procedures for identifying advertising needs.
Prior to her role at Maxxconnection Limited, Idara worked as a Television Presenter at New Frontiers TV, where she determined the emphasis, length, and format of published and broadcasted stories, organizing material accordingly. She delivered local news and feature reports for political news programmes and hosted her show, “NigeriaToday,” on Startimes Channel 195.
Idara also gained valuable experience as a Social Media Intern at TMKG Consulting and as a News Reporter at Lagos Traffic Radio. She holds a Bachelor of Science degree in Mass Communication/Media Studies from Redeemer’s University and has completed coursework at New Horizons Computer Learning Centers, Englewood.
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