Seasoned experts and marketing professionals will converge at the Oriental Hotel venue of the National Brands & Marketing Conference, hosted by Brand Journalists Association of Nigeria, BJAN on November 28, 2025, to discuss Artificial Intelligence (AI) and marketing workflow.
This year’s conference which is the 13th edition and with the theme, “AI and Future of Marketing Workflow: Disruption or Opportunity,”is aimed at facilitating engagement among stakeholders in the brands, Integrated Marketing Communications (IMC), and related sectors.
Dr Cherry Eromosele, the Executive Vice President and Group Chief Marketing & Communications Officer at Interswitch Group and Folajimi Daodu, CEO, Vault Hills, will deliver the keynote address.
Eromosele is a marketing leader with vast experience in the digital and business ecosystem, while Folajimi Daodu is a tech expert with expertise in AI.
To give the discussion a balance especially on the side of regulation, ARCON DG, Dr. Lekan Fadolapo will speak on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.
Daniel Obi, BJAN Chairman, said a panel session featuring eminent personalities on AI will dissect the topic to further drive home the conversation.
According to him, the topic has become crucial in view of how AI is shaping how work is done across industries, sparking both excitement and concern.
“The conference will gather stakeholders, business leaders, consumers, and journalists to explore the benefits of AI in marketing, to create a balance as the world grapples with this new trend,” Obi said.
The conference will be chaired by Group Chief Executive Officer, SO&U, Mr. Udeme Ufot, while other personalities in both the advertising, Telecom and banking industries will be in attendance.
According to him, AI is no longer a futuristic concept, but a present reality shaping industries and economies. He said for industry operators across sectors, including public and private sectors and academia, attending the conference is not just an option but a necessity.
The conference according to Obi will offer operators the opportunity to learn how to stay ahead, learn practical insights from the speakers, build capacity, address ethical issues on AI and offer networking opportunities.
