Diageo, a global leader in the alcoholic beverage industry, has appointed Segun Ogunleye as its new Head of Marketing for Africa Partner Markets. He will also take on the additional responsibility of Beer Lead for South, West, and Central Africa.
Ogunleye brings extensive experience in brand building and marketing strategy, having spent over a decade driving product innovation and category expansion at SBC, the PepsiCo bottler in Nigeria. During his tenure, he led marketing initiatives across various beverage categories, including Carbonated Soft Drinks, Energy, Malt, and Isotonics, while also exploring the Home & Personal Care sector.
Reflecting on his transition, Ogunleye expressed appreciation for his time at SBC and the professional relationships he built. “My journey at SBC was truly rewarding, filled with learning and innovation. I’m excited about this new opportunity at Diageo and look forward to shaping impactful brand experiences across key African markets.”
In his new role, he will oversee the development and execution of marketing strategies aimed at strengthening Diageo’s presence across Africa. Working closely with regional teams, he will drive brand engagement and market expansion efforts.
“I am eager to join Diageo’s talented team and contribute to the company’s growth in Africa’s dynamic beverage industry,” he added.
With his vast expertise in marketing, communications, and consumer engagement, Ogunleye is expected to play a key role in advancing Diageo’s brand success in the region.
