By Amechi Obiakpu
After launching several innovative products in Nigeria’s food industry, Checkers Africa Ltd is targeting to introduce more products aimed at delighting and providing nourishing value to Nigerians. Karan Checkers, MD, Checkers Africa, made this known on Friday, in Lagos, at the launch of the company’s latest product in the market, Checkers Choco Tee 3-in-1.
While the products are still on the planning stage, the Checkers boss said the focus at the moment is to make the newest entrant, Checkers Choco Tee 3-in-1 appreciated in the market and loved by Nigerians just as the other products before it.
“Checkers Africa is known for manufacturing quality and innovative products and Choco Tee 3-in-1, is not an exception,” Karan said.
Reacting to the question of what other product to expect from the company beyond the Choco Tee, Karan said time will reveal that however, “Our focus for now is driving the Choco Tee so that it becomes a household name in Nigeria,” he added.
Checkers Choco Tee 3-in-1, is a chocolate beverage that offers a rich cocoa experience that is both delicious and naturally nourishing.
Crafted with premium cocoa, milk powder, and a touch of sugar, it provides a convenient 3-in-1 formular that is naturally enriched with essential nutrients such as magnesium, calcium, potassium, iron, vitamin B12- all which support good health, immunity, strong bones, and overall energy.
Held at the Classique Event Place, Oregun, the launch pulled a large gathering of Checkers Africa ltd distributors, partners, influencers, the media and players from the FMCG space. The colourful event featured dance performance, dance and DJ session, comedy performance and give-aways leaving guests in a warm and exciting mood.
In his presentation, Karan Checkers attributed Checkers Africa success to the support from the company’s customers and distributors. He noted that some of the distributors present started the journey with the company from the beginning.
“This is a very emotional moment for me. Without the consumers we are nothing and I am glad we have been able to build the checkers brand together. I equally crave for the same support for the Choco Tee. Please continue to give us your support and your blessings,” he said.
In her response, one of the distributors, Alabi Aderonke of Royal Gate Commercial Company appreciated the company for its innovative products and the news addition- the Choco Tee 3-in-1. She singled out the Checkers Pap, noting that as distributor the brand has endeared her to the consumers.
“I started with the company with few millions, now, I smile to the bank. The pap is food for all ages. I appreciate the management for such innovative product. Till date consumers have been patronizing me and my sales volume keep increasing,” she said.
According to Checkers Africa, the Choco Tee 3-in-1 is a wholesome, feel-good drink that brings both comfort and natural nutrition to the table. It was not created just to join the trend or jump on the bandwagon of hot chocolate drinks but to provide consumers a cocoa-rich hot chocolate that’s actually tasty, naturally nourishing, and reasonably priced.
The Choco Tee 3-in-1 is the latest entrant that joins a list of other quality and nutritious food products from Checkers Africa Ltd, a fast-growing food manufacturing company. The company started with its signature custard, Checkers Custard with variants including Custard Vanilla, Banana, Milk 3-in-1, Chocolate 4-in-1 and the new Checkers Custard Pap flavour 3-in-1. Others are Checkers Crunchy peanut and Checkers Corn Flour.
