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Industry News

Soulcomms Celebrates 20th Anniversary, Unveils New Chief Operating Officer

Soulcomms, a leading Strategic Communications and Engagement Agency has marked a significant milestone - its 20th anniversary. This momentous occasion not only commemorates two decades of excellence and innovation but also signals a new chapter with the appointment of a new Chief Operating Officer. The company’s 20th anniversary celebration was marked with an exclusive Cocktail event with the theme, "20 Years of Soulful Engagement." Clients, Industry Stakeholders, former staff of the company, and other esteemed guests graced the colourful occasion. The highpoint of the occasion was the unveiling of Soulcomms’ 20th Anniversary commemorative logo. Reflecting on the beginning, Udeme Ufot,...
Industry News

Value of top 100 B2B brands up 10% versus last year, study finds

The top 100 most valuable B2B brands are collectively worth a quarter of a trillion US dollars (£198bn) more in 2024 compared to last year, according to new figures from Brand Finance. This represents a 10% increase versus this time in 2023. The data comes as more B2B brands invest in brand-building work, after a traditional overreliance on performance advertising. In their Marketing Week column last month, Peter Weinberg and Jon Lombardo, formerly of the LinkedIn B2B Institute, suggested B2B brands are finally waking up to the importance of brand. It’s something they describe as ‘the Flippening’, “the magical moment...
Features/ Opinions

Could it be end of an Era to Out-of-Home Advertising in Nigeria?

Over the years, out of home advertising in Nigeria has contributed immensely to the economic growth and development by creating brand awareness and building brand visibility and popularity. In the last couple of decades, outdoor advertising has become prominent and the advent of technology has enhanced it further so that consumers can get the best out of it. The efficacy of outdoor advertising in bringing about a growth in the nation’s economy cannot be over-emphasized. This truth has been grasped by advanced countries with obvious results in their economic GDP.. Meanwhile, analysts believe that the out of home advertising sector...
Brand News

Stanbic IBTC unveils new version of app to boost digital banking Share

Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, unveiled a new version of its mobile app last week to optimise and simplify digital banking for business owners. Omolara Osunsoko, head of partnerships at Stanbic IBTC Bank said in her opening remark that the enhanced mobile app offered a range of new features. “The solutions added to the app will help business owners transact whilst on the go. This cutting-edge offering exemplifies our dedication to innovation, convenience and growth in our digital space. It underscores our promise to continually enhance our services,” she said. According to Osunsoko, the enhanced mobile...
IT/Telecoms

TikTok expands media brand safety

According to a report by Mediapost, social video sharing app, TikTok is continuing to expand its partnership with global measurement platform Integral Ad Science (IAS) by offering brand-safety services to an additional 11 countries and including new products intended to help advertisers on the app simplify campaign measurement while avoiding a wider range of content unsuitable to their brand. Integral Ad Science says the third-party reporting solution it is bringing to TikTok includes Category Exclusion and Vertical Sensitivity, which aim to ensure that ad campaigns appear next to suitable content aligned to the new segments available within TikTok Ads Manager -- covering...
IT/Telecoms

Interswitch kicks off InterswitchSPAK Nigeria 6.0

A call to register for this year's edition of the annual National Science Competition, InterswitchSPAK, has been announced, with a significant boost in prize monies and added incentives for more participants. Interswitch, Africa's leading digital payment and commerce company, sponsor of the competition made the announcement in a statement. The competition, a Corporate Social Responsibility (CSR) initiative of the Interswitch Group, now in its 6th edition in Nigeria (and 5th edition in Kenya, where it also runs) aims to foster interest in Science, Technology, Engineering, and Mathematics (STEM) subjects among senior secondary school students across the country. Schools in Nigeria can now...
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