Tech experts and top marketing professionals including Dr. Seyi Akindeinde, Founder, Hyperspace Technologies and Austin Onyebuchi Akosa, Chief Information Officer, UBA, will lead discussion in a panel session at the Brands and Marketing Conference powered by BJAN on November 28, 2025, at the Oriental Hotel, Victoria Island, Lagos, by 10am.
The discussion will be preceded by two keynote presentation from Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group and Bethel Obioma, Head, Corporate Communications, Sahara Group, based on the theme: “AI and Future of Marketing Workflow: Disruption or Opportunity”.
The panel will dissect the practical realities of AI deployment—from data governance and ethical concerns to automation, customer experience enhancement, and the skills required for future-ready marketing teams.
The annual gathering, now regarded as one of the most influential knowledge-sharing platforms in Nigeria’s integrated marketing communications (IMC) space, will bring together industry stakeholders from the IMC and allied sectors.
Organiser says, “With AI rapidly transforming how brands engage consumers and optimize marketing processes, the 2025 edition aims to help industry players deepen their understanding of the emerging trends and the innovations shaping tomorrow’s marketplace”.
BJAN Chairman, Dan Obi emphasised that the conference will expose participants to insights that will help brands become more competitive, efficient, and consumer-centric.
This year’s conference will be chaired by renowned adman, Udeme Ufot, Group Chief Executive Officer of SO&U Limited, one of the country’s leading advertising agencies. Dr. Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON) is also expected to deliver a paper on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities”.
