By Tunji Faleye
Analysis
Starting in December, Nigeria’s streets, kiosks, and ‘motor parks’ are set to undergo a noticeable change—this isn’t just a coincidence. The National Agency for Food and Drug Administration and Control (NAFDAC) has made a bold move: The agency is putting an end to the production and sale of sachet and small-bottle alcoholic drinks that are under 200 milliliters.
This announcement, made by NAFDAC’s Director General, Professor Mojisola Adeyeye, marks the conclusion of an era for these cheap, portable, and often dangerously strong beverages that have been popular among low-income consumers and commercial drivers for quite some time. However, this ban is rooted in a complicated mix of public health issues, social implications, and regulatory goals.
The public health justification
NAFDAC points out that the rise of high-alcohol-content drinks in sachets and mini bottles has made them “easily accessible, affordable, and concealable.” While these features may appeal to consumers, they’ve also led to widespread misuse—particularly among minors, drivers, and other vulnerable groups.
Adeyeye emphasized the serious health and social repercussions: addiction, domestic violence, road accidents, and school dropouts have all been associated with the abuse of these products. The sachet packaging, often priced as low as ₦100, has effectively eliminated cost barriers, turning alcohol consumption into a daily habit for many.
This ban didn’t just pop up out of nowhere. It actually traces back to a 2018 Memorandum of Understanding involving NAFDAC, the Federal Ministry of Health, the Federal Competition and Consumer Protection Commission (FCCPC), and various industry groups like the Association of Food, Beverage and Tobacco Employers (AFBTE) and the Distillers and Blenders Association of Nigeria (DIBAN).
Back then, everyone agreed to slowly phase out sachet and mini alcoholic drinks to tackle the rising concerns about misuse and addiction. But enforcement has been slow — until now.
Socio-economic fallout
While the health reasons behind the ban seem valid, critics are worried about the potential economic consequences. Small-scale distributors, dealers, and factory workers in the beverage industry could be the first to feel the pinch. For millions relying on this niche market, the ban means lost income and idle equipment.
Manufacturers are also voicing concerns that this directive could harm legitimate businesses while doing little to deter illegal brewers who might step in with unregulated products. Still, NAFDAC stands firm, stating that the policy isn’t meant to punish or hurt businesses. Instead, it’s a public health initiative aimed at tackling a quiet epidemic of alcohol abuse that has been quietly tearing communities apart.
Senate backing
The Senate has recently joined NAFDAC in voicing its concerns, passing a resolution that calls for immediate action against the growing misuse of cheap alcoholic beverages.
This ban isn’t just a decision made by an agency; it reflects a united national approach to ensuring public safety.
Looking ahead
The success of this ban hinges on how well it’s enforced and how consumers respond. If there isn’t robust monitoring and appealing alternatives, we might see underground markets flourish. Nevertheless, this directive clearly communicates that in Nigeria’s alcohol market, public health is now prioritized over convenience and profit.
For both consumers and industry stakeholders, the countdown to December signifies more than just a shift in drinking habits; it represents a pivotal change in how Nigeria navigates the balance between business interests and social responsibility.
Do you support the ban of sachet/bottled alcoholic drinks?
