Bolaji Abimbola, CEO of Integrated Indigo Limited, displaying the award Credit: Indigo
The Public Relations Consultants Association of Nigeria (PRCAN) has commended Nigerian agencies for their outstanding achievements at the 2025 SABRE Awards, one of the foremost global platforms celebrating excellence in public relations and strategic communications.
At this year’s ceremony, Nigerian agencies, notably Chain Reactions Africa and Integrated Indigo, in partnership with prominent international brands and government institutions, earned top accolades across several categories. Their performance not only showcased creativity and impact but also underscored Nigeria’s growing prominence in the global communications space.
Out of thousands of submissions from across Europe, the Middle East, and Africa (EMEA), Nigerian campaigns distinguished themselves by clinching five prestigious SABRE Awards, marking a significant milestone for the country’s PR industry:
1. Diamond SABRE Award – Company of the Year
IndomieHeroesAward — Indomie Noodles with Chain Reactions Africa
This award recognises the organisation that has demonstrated the most impressive reputation management over the past year.
2. SABRE Award for Superior Achievement in Research and Planning
OdourPandemic — Nivea with Chain Reactions Africa
Awarded for excellence in insight-led campaign development and execution.
3. Healthcare Category
OdourPandemic — Nivea with Chain Reactions Africa
Celebrating outstanding public relations efforts in the healthcare sector.
4. Public Sector/Government Category
Striking Gold — Federal Ministry of Art, Culture and Creative Economy (FMACCE) with Chain Reactions Africa.
Recognising impactful communication that bridges government policy with public engagement.
5. Financial Communications Category
NB Rights Issue Campaign — Nigerian Breweries with Integrated Indigo.
Honouring effective financial communication strategy and execution.
SABRE Awards 2025 plaques
Speaking on the historic win, Dr. Nkechi Ali-Balogun, Chair/CEO of PRCAN, stated:
“These awards are not just a win for the agencies and their clients, but a national triumph. They showcase the creativity, strategy, and global relevance of Nigerian public relations. We commend Chain Reactions Africa, Integrated Indigo and their clients for flying the Nigerian flag high and setting a new benchmark for excellence in the African communications landscape.”
She further emphasised that the wins reflect the transformative role of strategic communication in enhancing brand equity, influencing public policy, and solving societal problems.
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