Airtel Nigeria has upgraded its My Airtel App with a fully integrated eShop feature, transforming the platform into a complete digital shopping destination. With this update, customers can now enjoy a full retail experience directly within the existing subscriber app—beyond simply buying airtime or data.
According to a statement from the company, the eShop feature offers a wide selection of products ranging from Airtel-branded items such as Home Broadband (HBB) devices and everyday retail items such as electronics, home appliances, fashion, and beauty products.
Speaking on the new feature, Director of Marketing at Airtel Nigeria, Ismail Adeshina, emphasized the brand’s ongoing focus on innovation and customer-centricity.
“At Airtel, we understand that today’s customers value convenience above all else. This update is part of our broader mission to simplify digital experiences and make everyday transactions easier and faster. By integrating the eShop directly into the My Airtel App, we’re eliminating unnecessary steps and giving users the freedom to do more within a single platform,” he said.
The update enhances the app’s functionality by allowing customers to access the eShop directly from the home screen, eliminating the need for external redirection to web browsers or third-party platforms.
