Credit: Dabira Outdoor Media Limited
Dabira Outdoor Media Limited has reached a significant milestone as it becomes an official member of the Outdoor Advertising Association of Nigeria (OAAN). This induction marks a pivotal moment for the Abuja-based out-of-home (OOH) advertising agency, renowned for its innovative and data-driven approach to brand promotion across Nigeria’s 19 Northern states and the Federal Capital Territory (FCT).
Dabira Outdoor Media stands out by integrating Big Data, audience analytics, and market-driven creative insights into its advertising strategies. Unlike conventional methods, Dabira harnesses demographic profiles, engagement metrics, and viewership data to craft highly targeted campaigns. This ensures brands are not just seen but experienced, making their marketing efforts more impactful, cost-effective, and measurable.
The company’s name, “Dabira,” meaning “to create wonder,” embodies its mission to revolutionize the OOH advertising sector through cutting-edge insights and transformative strategies that drive growth.
Dabira Outdoor Media operates under the umbrella of the Diadem Group, alongside established industry players such as Eagleserve Consultants Limited and 213 Abuja Property Hub. The agency is also strengthened by its affiliation with the Hedge Empowerment Foundation (HEF), reinforcing its commitment to delivering top-tier advertising solutions with a creative and technological edge.
Comprehensive advertising solutions
Dabira offers a diverse portfolio of outdoor advertising services, including:
Large Format Billboards – Strategically positioned in high-traffic locations for maximum visibility.
Digital LED Billboards – Dynamic and engaging displays tailored for modern brands.
Unipoles and Scrolling Billboards – Ideal for capturing urban audiences.
Rooftop and Wall Signage – Innovative use of urban landscapes for brand exposure.
Vehicle Branding – Turning public transport into mobile advertisements.
Fabrication and Installation – Durable and high-quality advertising structures built to withstand harsh weather conditions.
At the helm of Dabira Outdoor Media is CEO Prince Shola Rotimi, whose forward-thinking approach has propelled the company to the forefront of the advertising industry. Speaking at the OAAN induction ceremony, Rotimi emphasized the agency’s unique approach: “We are a data-driven out-of-home agency that goes beyond traditional metrics. We provide precise marketing insights, from ad space viewership to audience demographics, ensuring every campaign delivers maximum impact.”
The leadership team also includes Client Service Director Ernest Ojerumu, a seasoned advertising professional with over a decade of experience in business-to-business and consumer marketing. Additionally, Project Manager Olushola Lawal brings global expertise from his work across Nigeria, the UAE, and the United States, further enhancing Dabira’s strategic execution.
Dabira Outdoor Media’s relentless pursuit of innovation is evident in its rigorous campaign monitoring, use of premium materials designed to withstand Abuja’s challenging weather conditions, and the provision of detailed monthly pictorial reports for clients. The agency has successfully executed campaigns for high-profile brands such as Veritas University Abuja, Royal Mile Whisky, Indomie, NNPC, and UNESCO, among others. Collaborations with leading media agencies like Eagleserve Consultants, Digisplash, and Maximedia further underscore its credibility and reach.
With its induction into OAAN, Dabira Outdoor Media is set to redefine the future of outdoor advertising in Nigeria. By merging data with creativity and leveraging cutting-edge technology, the company continues to help brands forge deeper connections with their audiences, ensuring sustained market success.
As Dabira embarks on this new chapter, its commitment to creating wonder and delivering exceptional advertising solutions remains unwavering.
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