By Amechi Obiakpu
Checkers Custard, Reload and Nestle among other brands won the bragging rights to be named Best Value for Money brands after emerging winners in different categories at the 2024 Consumers Value Awards.
This year’s event held at the Radisson Blu, GRA, Ikeja, on Sept 12 was the third in the series after two successful events. The theme was “Empowering Consumers”.
Checkers Custard emerged winner with 89% votes by consumers beating other players in the custard category. The victory makes the custard brand three times winner in a row in the custard category.
Other winners include, Reload which emerged victorious in three categories, Multivitamins (infants) with 65%, (kids) 85% and (General/ adult) 91%. C-Way was voted Best Table Water Brand with 37%, Spectranet won in the Telecommunicatiins (ISP) Data category with 80%, while UAC gala gathered 92% to emerge winner in the Sausage roll category.
Golden Penny Spaghetti gathered 80% votes in the pasta category, Cadbury’s Bournvita 53% in the Chocolate malt beverage and 61% in the Consumer friendly organisation category to emerge winners.
In the Energy Drink category Fearless Energy drink accumulated 60% votes to emerge victorious while Golden Morn won in the Breakfast cereal (Flakes) category.
Akudo Peggy Abengowe, Marketing Manager at Checkers Custard, said the award is an affirmation of consumers trust on the Checkers brand adding that the company will continue to prioritise quality and consistency in its products.
“We are proud to receive this award for the third time, which recognizes our commitment to delivering high-quality custard products to our customers”.
“We will continue to prioritize quality and consistency in our products, and we are grateful to our customers for their loyalty and support,” Akudo said.
Consumers Value Award is a platform that enables consumers to be heard. It gives voice to the consumers to ensure that brands deliver on their brand promises.
This year’s event held at Radisson blu, GRA, Ikeja, Lagos was with the theme: “Empowering Consumers”.
In his keynote address, Akonte Ekine, Lead Strategist, Absolute PR Limited and CEO, BrandXchange, organiser of CVA noted that, “Empowering Consumers,” is a call to action and a reflection of the pivotal role every consumer plays in today’s economy.
“Over the past months, we have seen the heartbeat of this empowerment in full display. Following one month of nominations and three months of voting, you—the consumers—have made your voices heard, endorsing the brands that have stood the test of trust, quality, and value.
“Tonight, we celebrate brands that have listened to the voice of the consumer, adapted to their needs, and delivered exceptional value,” Ekine said, adding that: “These brands have shown that they care about their customers and are committed to continuously improving their products and services.”
Ekine pointed that, empowering the consumer is a shared responsibility. It is about ensuring that brands listen, adapt, and respect the opinions of those they serve.
“As brands, we must understand that the consumer’s experience is not just about the product or service—it’s about trust, communication, and transparency. Brands are not just competing for market share; they are competing for the loyalty, respect, and confidence of consumers,” he said.
On his part, Governor Sanwo-Olu, who was represented by the General manager, Lagos State Consumers Protection Agency (LASCOPA), Afolabi Solebo, highlighted the importance of safeguarding consumer rights and promoting value for all citizens in the state.
“We will continue to work tirelessly to ensure that businesses operate fairly and transparently, and that consumers have access to quality products and services,” Sanwo-Olu said.
