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CSR/Sustainability

Mouka patners Mathema 2.0 to foster academic excellence

Mouka Limited, Nigeria’s leading manufacturer of mattresses and other bedding products, proudly announces its strategic partnership with Mathema, the prestigious mathematics competition dedicated to fostering academic excellence and innovation. This partnership signifies Mouka Limited’s commitment to supporting educational initiatives and promoting the advancement of STEM (Science, Technology, Engineering, and Mathematics) education in Nigeria. Through this collaboration, Mouka aims to contribute to the development of mathematical talent among Nigerian youth, empowering them to excel in this critical field. Mr. Raymond Murphy, Managing Director of Mouka Limited, expressed his enthusiasm for this collaboration, stating, “At Mouka, we understand the pivotal role of...
CSR/Sustainability

VFD Group promotes reading culture with mama’s sleeping scarf to students

VFD Group Plc, a leading proprietary investment company committed to fostering growth across diverse industries in Africa, has embarked on an impactful Corporate Social Responsibility (CSR) initiative. In a collaborative effort with Narrative Landscape Press and GLG Communications, VFD Group donated Chimamanda Ngozi Adichie’s inaugural children’s book, “Mama’s Sleeping Scarf,” to the students of Comenius Nursery and Primary School as part of the Street 2 School Initiative. This collaboration underscores VFD Group’s resolute dedication to social impact and education, particularly in underserved communities. The donation of 1,000 copies of “Mama’s Sleeping Scarf” aims to inculcate a love for reading and...
Industry News

European Union businesses in Nigeria generate over 130,000 jobs, reveals recent study

A recent study conducted by Commercium Africa has unveiled that more than 230 European Union companies are presently operational in Nigeria, collectively contributing to over 130,000 job opportunities within the country. Commissioned by the European Union, the report highlights the significant presence of these companies in Nigeria’s burgeoning economy, with 42 per cent of them establishing operations within the past decade, underscoring the nation’s economic allure and the escalating pace of European investment in Nigeria. In addition to Nigeria emerging as a prime destination for European investments, the European Union stands as Nigeria’s leading trading partner by a substantial margin,...
Industry News

Nigerian digital news platforms attracted 1.6 bn visits in 2023

RANKED, a digital news ranking report by SquirrelPR tracked 80 of Nigeria’s most influential digital news platforms from January to December 2023 and found that they attracted 1.6 billion visits within the period. RANKED by SquirrelPR was launched in Q1, 2023 to provide media relations practitioners in Nigeria with deeper insights into the performance of Nigeria’s digital news platforms. The digital news platforms covered in the report cut across four major categories including News & Current Affairs, Business & Finance, Technology & Startups, and Entertainment & Lifestyle. The News & Current Affairs accounted for 83% of the total visits, with...
Industry News

Navigating the complexities of media monitoring: Strategies for effective brand media intelligence gathering

By: Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of communication channels, present significant challenges for effective media monitoring. As the Chief Media Analyst at P+ Measurement Services, a leading Media Monitoring and Intelligence consultancy, I have firsthand experience in navigating these complexities. In this article, I will share key strategies for successfully gathering brand media intelligence amidst the intricacies of modern media environments. Define...
Industry News

Dufil Prima appoints Chain Reactions Africa as strategic partner

By Ayodeji Babatunde Dufil Prima Foods Limited, producer of Nigeria’s most loved noodle brand, Indomie Instant Noodles has appointed Chain Reactions Africa as its new strategic consultant and public relations partner. The partnership is aimed to first consolidate indomies noodles’ market leadership and Forester emotional connection with consumers as well as support the brand’s mission to delivering exceptional products to Nigerian consumers. Speaking on the appointment, Israel Jaiye Opayemi, chief strategist, Chain Reactions Africa said, “We are excited at potential and market impact of this new engagement as we look forward to exceeding expectation and delivering unparalleled result for our...
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