Industry News

NIPR Lagos aims global map with Lagos Fest 2024

By Amechi Obiakpu

The Lagos chapter of the Nigerian Institute of Public Relations on Thursday unveiled activities for the 2024 Lagos Fest, which it says it’s aimed at reviving the economic fortunes of Lagos state and by extension the country.

This year’s festival is with the theme: Communication and Culture: Reawakening Our Unique Heritage.

The event, is in preparation of the association’s AGM and Conference which comes up in July 5 to 11 usually a week long event.

Speaking at the unveiling, Comfort Nwankwo, Chairman, NIPR, Lagos Chapter said this year’s festival is designed to put the state and nation on the global map using “our unique stories to promote our collective heritage in which Public Relations is about- telling stories and managing reputation.

According to her: “Over the years, as a precursor to our annual conference and AGM, we hold what is normally termed the Lagos PR Week, which encompasses activities like school visits to mentor students of communication in tertiary schools in Lagos on what Public Relations entails. We also hold game sessions, etc.

“As change is constant in life and considering the need to be a solution provider to government at all levels and the private sector in times of economic challenges such as now, we dug deep into our professional arsenal and came up with effective tools that can be used to revive our economic fortunes.

“We believe that Lagos PR Fest will give us the platform to bring together all stakeholders involved in telling the stories of Lagos and Nigeria.
It’s time to turn the page for Nigeria. Tourism can only thrive in countries that have successfully told their stories using different PR tools. And that’s where we come in. Lagos PR Fest will liaise with different stakeholders to ensure that our state and country become the destination of choice,” the Lagos NIPR boss noted.

She added that, in the run-up to the AGM and Conference, there will be cultural activations, visits to historical sites in Lagos. The activities for the Fest will climax with a Communication Lecture and AGM.

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