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ADVAN puts Nigeria on global map, wins WFAs Presidential Award

Caption: Executive Council member, ADVAN Credit: ADVAN

unveils 6-point roadmap of new exco

The Advertisers Association of Nigeria (ADVAN) has put Nigeria on the global map after clinching the Presidential Award of the World Federation of Advertisers (WFA).

Excited about the win, the association also unveiled a 6-Point Roadmap its newly elected executive plans to embark on for the next two years. This was revealed during the press conference held on Tuesday 11 June 2024 at its secretariat in Lagos.

Speaking on the awards, the President of ADVAN, Osamede Uwubanmwen said the award is evidence of the associations contributions to the the global advertising and marketing communications landscape through its advocacy, innovative programmes, and initiatives.  

He explained that ADVAN was given a special award for seeking to tackle one of the most persistent challenges facing marketing around the world, the poor briefing that leads directly to less effective creative output. He pointed out that agencies complain that poor briefs from brands impact the outcome of their creative and campaigns so they proffered solutions to the challenge.

“Our entry that won is on our training on brief writing. The reason for this is that some of the things we get as a response in marketing are that agencies always complain that the kind of briefs that advertisers send to them are the reasons they didnt get the required result. We see brief writing and training as something we needed to do, so we gathered young brand and marketing managers, we trained them and we also gave the outstanding ones award”.

He added “This award is for Nigeria and we are happy that as an Exco we are able to put Nigeria on the global map and this is the first time we will receive such an award. We hope to receive another one next year. We understand that the reward of good work is more work and we are pledging to do more “.

Recall, that the association launched an annual brief writing training and competition targeted at young brand and marketing managers with the goal of infusing new creative methods in brief writing and improving the efficiency and effectiveness of campaigns. The winners were showcased at the ADVAN Awards for Marketing Excellence.

Launched in 2010, the annual Presidents Awards of WFA recognises initiatives run by national industry associations that help advance the marketers agenda and contribute to positive change in the marketing industry and society.

Other 2024 winners are Union des marques, France: Oneframe,  bvA, the Netherlands: The NMO Listening Survey, SverigesAnnonsörer, Sweden: Campus Marketing, ISBA, UK: Responsible Retail Media Framework” and ANA, USA: AIMM Diverse Media GrowthFronts.

Tin a statement issued by WFA, the WFA President and Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar disclosed that “Each of these six local initiatives exemplifies the power of collaboration to tackle big issues facing our industry and establish best practices for marketers everywhere. A sincere congratulations to this years winners.

Reeling out the plans of the new ADVAN executives, Akinrimisi Olabode Samuel, Treasurer, ADVAN said the association is set to make more impact and build on the achievement of successive administrations with its 6-point plans. The plans include:  It will provide specialized support for Marketing Professionals. It will also provide valuable marketing resources to all members, which will include information on marketing effectiveness, and Real-time answers to on-the-job issues via a website poll from members and the WFA network.

Others are providing templates for Media, Creative, and AI agencies relations, etc; Commission ADVAN committees of members and non-members to drive initiatives; Providing comprehensive education and support for SMEs; and Lead Strategic Stakeholder Engagement.

Also, Uwubanmwen added that his administration will continue to hold industry engagements with stakeholders and work with them to take the association to greater heights.

Recall, that the association elected new executives during its Annual General Meeting (AGM) held recently. The new executives are Osamede Uwubanmwen, Commercial Director, Biogenerics Nigeria Limited who returned as President for a second term; Yusuf Murtala, Marketing Director, Coca-cola was elected 1st Vice President; OTega Ogra, SSA Digital Engagement, Communications & New Media Strategy emerged 2nd Vice President; Ediri Ose-Ediale returned as CEO/Executive Director; Akinrimisi Olabode Samuel, Deputy Marketing Director, CWay Foods and Beverages was elected Treasurer; and Adeola Emmanuel Amosun, Group Media Manager, Tolaram as Public Secretary.

Also, the new Executive Council Members include; Roseline Akure Abaraonye, Head of Marketing, Hayat Nigeria Ltd; Tolu Olanipekun, Head of Marketing, Mouka foam; Omolara Banjoko, Marketing Manager, Friesland; Dr. Omotola Bamigbaiye-Elatuyi, Marketing Director, Pladis; and Maurice Igugu, CMO, Sterling Bank.

As the umbrella body for advertisers in Nigeria and a member of the WFA, ADVAN represents a diverse group of leading corporate entities that utilize advertising and marketing to promote their goods and services. Some of ADVANs members include MTN, Unilever, Nestle, BUA Group, FirstBank, Airtel, Guinness Nigeria, Coca-Cola, and many others.

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